Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
When I was an actor and owned a production company I saw the rise and importance of digital media in the entertainment industry. I knew that this would be the next big thing that casting directors and audiences would look at to find and fellow actors. I started doing a lot of digital marketing for myself and productions and the attention that it garnered was invaluable and unmistakable. As I talked to more and more people in the industry about it, everyone seemed to agree on the rising importance of digital media to market themselves, but a lot of people either didn’t have the time, or the know-how to do it. Over the next several years, I tried everything I could to get an online presence that I could somehow leverage to show casting directors that I was for real. The biggest breakthrough finally came when IMDb went mainstream. When I was finally able to show casting directors a rock-solid star rating on IMDb, I was legitimate. When I was able to show them this and tens of thousands of Instagram and Twitter followers, I made it nearly impossible for them to cast someone else. I came with a built-in audience, and that meant I also came with revenue attached. As I got busier and started to book more jobs, people started asking me how I was able to stay so busy and they were even asking me if I could help them do the same.
I thought back to my friend Mark who had passed away and all of the talent that he was never able to share with the world. I thought of the dreams that died with him and I knew that I couldn’t keep this to myself. It’s always seemed like a shame to me when you see someone who’s so talented at their craft, but they never get a chance to show the world what they can do.
That’s when BoostMyStar was born. We set out to help other actors get the opportunities they deserved to showcase their talents. We are the only system that will drive real, organic followers to their IMDb profile day in and day out. It is no longer a secret that actors with large built-in fanbases make projects much more profitable. This is why it is getting increasingly harder to break into the industry if an actor doesn’t make a real effort to become well known across platforms like IMDb and on social media.
Can you share the most interesting story that happened to you since you started doing this?
I’ll never forget this… As big as LA is, Hollywood is actually pretty small, right? You tend to see the same people on the audition circuit. One day, while I was waiting for my turn to read, I couldn’t help but notice someone new. He had that unmistakable glimmer of hope and excitement that comes with all the newcomers. When he was called to read, I noticed that he took an extraordinarily long time. Later on, I heard through the grapevine that he actually booked the role. So I started asking around about him. I don’t know why I cared but I just knew that there was something to this guy. No one I talked to seemed to know anything about him except that he was starting to take off fast! I was in the habit of catching some sun on the sand in Santa Monica, after improv and before my shift at Del Lago. Lo and behold, there he was doing the same so I walked over and asked him how it was that he was taking off so quickly. He told me about this thing online called Instagram, and how he had thousands of people all over, following his every move. Before he even said it, I connected the dots. “You’re using Instagram to convince the casting directors that you’re already famous, aren’t you?” I asked. “Bingo!” He said in a thick, almost smug Australian accent. “Internet fame is the next big thing in the entertainment industry.” This immediately made perfect sense to me because all those years ago, I accidentally stumbled on this same concept but completely overlooked it.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Harness the power of social media by posting quality content.
Post consistently on social media using various platforms.
Always be networking and interacting.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I remember the first time I really paid any attention to the beauty of a role well played. I was sitting on the floor in front of my grandfather’s rocking chair. We were watching Tom Hanks in Big. I was captivated not by the action on screen but by my grandfather’s reaction to it. He laughed so hard that tears were streaming down his face. Even though it was temporary, he was happy and this movie was everything at the moment. See my grandfather was an old coal miner who grew up during the great depression. His life was tough and he never had much joy and not much to look forward to even in old age. His days consisted of morning trips to Hardees to grab a cup of coffee and read the paper. But when he watched movies he was happy. I don’t know if it was that he was living vicariously or what, but it gave him the greatest joy I’ve ever seen. Sharing those unforgettable moments with him, I knew that I wanted to be that for others. I wanted to make them experience the same thing I saw in my grandfather.
How have you used your success to bring goodness to the world?
I think in Hollywood all too often there is a mentality that the world contains a limited amount of success that everyone has to share. So if you gain success then it takes away from the overall amount of success still available. I have always believed that there is an unlimited amount of success out there, and if I can help someone else achieve success then it doesn’t take away from the potential success for me. I have always tried to help everyone else attain their goals and lift them up without regard for what it does for me. After all, a rising tide lifts all boats right?
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
A lot of people know the quote “It’s not what you know, it’s who you know.” But to me in the entertainment industry, it really should be…
“It’s not what you know or who you know, it’s who knows you.”
How can our readers follow you on social media?