Interview with Sharron Elkabas (@mn2sofficial)

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Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

We started MN2S 25 years ago after bringing the first wave of house DJs over to the UK as independent promoters. We were inspired by this new genre of music that was hitting dancefloors across the world and wanted to help new audiences experience dance music everywhere, so we founded our own booking agency in order to book the DJs we were working within the UK.

Can you share the most interesting story that happened to you since you started doing this? 

We once brought DJ Jazzy Jeff and Will Smith to perform in Blackpool – an unlikely combination, but an event that proved to be a huge hit and a milestone in our progress as an agency.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

Always remember to find joy and passion in what you do – if you’re fuelled by that, your motivation will endure.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

We’re grateful to all the talented artists and celebrities that have worked with us over the years. Without them, we would never have grown to become the multinational agency that we are today.

How have you used your success to bring goodness to the world? 

We use our success to bring goodness to the world by creating unforgettable moments through live music and events. We believe in the power of music to transform and bring positive change to people’s lives.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” This quote drives our commitment to adaptation and transformation – as a business we have grown from a small music agency with ten DJs on our roster to a multi-faceted talent agency that works with 1000s of individuals and offers a varied range of services. This diversified approach is due to our commitment to adaptation – we adapt to the demands of our clients and this is key to our success.

How can our readers follow you on social media? 

Follow us on Instagram at @mn2sofficial and Twitter at @MN2S.

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