Interview with Shubhojit Chatterjee (@binderphotobooks)

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Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

We have been printing and publishing photo-books since 2009. We realised that there are very few self-publishing services around the world, specialized for photographers and artists. This made the founding of Binder Photo-books an imperative.

Can you share the most interesting story that happened to you since you started doing this? 

When we launched Binder in 2018, we were expecting that the bulk of our business would come from photo-books made about events and family. We were thrilled to notice that people were making all sorts of books using the Binder Editor. We realised that we do not want to be another photo-book service for people’s lifestyles. Looking at the variation of topics that people make books on, we realised that Binder’s true potential lies in enabling people to conveniently make any kind of photo-book they can dream of.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

Consistency is really important. Sometimes things don’t work out as we want them to be, at times for very long stretches. It’s really important to remind yourself at this point, as to why you began the journey in the first place.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

We received investment from an angel investor for the initial stages of Binder’s development. Yet, after the first year, the investor backed off because of a shortage of funds. We were left with a half-made idea and went through months of struggle, having to pay staff members and most importantly, continue developing the platform online. While looking for investors it had become evident that investors rarely invest in ideas these days. They invest in working models to scale them up, and we did not have one. We finally found an investor who took a personal interest in the project and sanctioned the seed funds that ultimately made sure that Binder sees the light of the day. It was a very difficult period and we feel grateful that we got the right person at the right time.

How have you used your success to bring goodness to the world? 

We do what we can within our purview. There are many young photographers who are unable to use our services due to a lack of funds. To be able to help them, we often announce grants – so that no good book goes unpublished. 

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

“Stay hungry, stay foolish” This quote was popularized by Steve Jobs. It is uncanny how true one can hold this in an entrepreneur’s life. Innovation is key to any start-up’s success. To innovate, it is sometimes important to unlearn as too much of our existing knowledge can become a hindrance to polishing our vision.

How can our readers follow you on social media? 

We are regularly posting about new projects and art finds on our Instagram account @binderphotobooks. We are also available on Facebook.

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