Interview with Natalie Suero (@larealtia)

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Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

I was always a fan of music and began working on distribution for unsigned artists, once I was able to capitalize on revenue I started my own record label to empower artists to remain independent.

Can you share the most interesting story that happened to you since you started doing this? 

Most people are confused with my persona, most people think I am an artist because I’m always in the studio with many established artists and they always tag me in songs they would like me to sing on but the reality is I’m extremely camera shy and microphone scared. I also get tons of requests to be in music videos but I actually dislike the camera – the irony.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

Communicate with their artists and public so that they are always evolving towards what people can relate to and making decisions that are best for everyone, overall in the long run everyone wins if you do it fair and transparent. 

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

I think I’m grateful for my children because they really have been the drive that makes me keep going. I remember a time I was sitting in my office at 1:00 am crying thinking to myself why did I do this, and my son said mom, just because you failed this one time doesn’t mean you won’t win again, you always do, and that was enough for me to get it together.

How have you used your success to bring goodness to the world? 

Absolutely, I host charity events every year for single moms with limited resources like I once was, and I was a board member for a women’s veteran program that slowly got them on their feet and back on to the community by lodging them and providing them with tools to gain employment and financial freedom.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

“Namaste” is the common greeting used in yoga. It is a gesture to send a message of peaceful spirituality to the universe in the hopes of receiving a positive message back. This has allowed me to remain hopeful and peaceful when the industry causes what it’s known for “toxic encounters”.

How can our readers follow you on social media? 

@larealtia

@makegoodmusic

@yosoyurbanoradio

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