Interview with Johnathan Price (@thelifeofprice)

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Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

Started out as an average joe from Mississippi. Worked as a cotton picker, jet fueler & cut grass. My passion for car audio was like anyone else’s. Started with a stereo upgrade that leads to another stereo upgrade. That lead to me going to shows. I started a YouTube channel to share my life. One thing leads to another. Then I started making YouTube videos and grew a very focused niche of car audio enthusiasts. When I started to realize I wanted more. I started Down4soundShop.com. Now I’m not just only a YouTuber. But now a global supplier. We sell worldwide to hundreds of thousands of people year-round.

Can you share the most interesting story that happened to you since you started doing this? 

Seeing the fans, and customers all over the world. It’s humbling to me to know that I bring joy to their life. 

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

Have fun. And keep focused and stay helpful. 

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

A person I’m grateful for business-wise is many but Scottie Johnson is one of the main ones that has been business mentoring me since the beginning. You can learn so much from a person that has already been there and done that in a very similar space. So he has been a huge help to me!

How have you used your success to bring goodness to the world? 

I really want to be the best possible example of what to become. A mix of kindness, compassion, character, and Hustle. 

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

My dad always told me you can have anything you want in this life but you’re going to have to work your ass off for it.

I’ve implemented this and nobody is going to outwork me in my space. 

How can our readers follow you on social media? 

The readers can follow me on Instagram (@thelifeofprice).

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