Interview with Bounydej Sananikone (@bounyadej)


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

My current position is the Principal Managing Director at LPB Holdings and Senior International Broker at The Norasing Group. Luang Prabang Holdings, “LPB Holdings,” – is an Investment Company that focuses on alternative asset management and specializing in real estate derivatives. The Firm’s focus is investing in multi-family residential properties across the United States. Specific duties and responsibilities in the Firm include the following:

Incorporated risk measure and valuation techniques, such as qualitative analysis, to effectively analyze residential real estate as an investment

Applied financial investment strategies, such as derivatives “lease-options,” to maximize the risk/reward characteristics and improve the liquidity of the real estate portfolio.

Conducted and created the sale of private securities for raising capital.

The Firm’s currently raising $20 Million for Fund I. Fund I will specialize in market recovery in the Real Estate market. The Fund is now in the final phase, and ready to invest. As Senior International Broker in the Norasing Group, the roles are not different.

The Norasing Group focuses on Private Capital Lending, Real Estate development, domestic and international investment, and trade, and broker for various international-domestic industry projects. Current positions are Senior International Broker, specializing in Industrial Real Estate, and Vacant Land Leasing (Norasing Real Estate Holdings Group), Managing Principals for Norasing Private Capital Management Group, and Principal Asset Manager of Norasing Real Estate Holdings. Responsibilities are to raise capital, asset management, real estate holdings, and forecast for economic turbulences. 

Can you share the most interesting story that happened to you since you started doing this? 

Real Estate is the essence of my professional career. One example is how I lead Norasing Group, my family’s real estate firm, to raise over $750,000 of equity to fund a project in 2018. The project is located in Xiengkhouang Province, Laos. It is a gargantuan statue of Buddha that is over 10 feet tall on top of one of the city’s tallest hills. During the Development, I was able to get in contact with business people in Laos and Thailand. At first, prospective investors were skeptical of the Development, many asking about cash flow, debt, Loan to Value, Discounted Cash Flow, etc. 

However, I was able to get prospective investors into a Limited Partnership (LP) by stating that the Development was not about how much money can be made. I led the marketing team to market the Development. The Development Project would not act as a cash flow machine, but as a legacy to be built for the country of Laos. Targeted Investors, at the time, were already wealthy and were looking to cement their legacies into building the beautiful statue of Buddha, himself. Through this project, I was able to lead my team to raise equity partners, as well as creating a monument for the country of Laos. Although this story might be read as an easy project, it was not. To be successful not only in business but in life, one must have the will and the immense mindset of winning. 

I was able to overcome this issue by learning the basics of the problem, and if I were not able to understand the question or matter at hand, I would research on the fundamentals of the topic of matter. The most crucial part of my accomplishment was learning how to selflessly serve. Selfless-service towards my family is vital for me because my family has and always will come first. Through participation in the program, I will be able to share how to construct investment values through crafting a prospectus to any client, investor, and industry professional, to agree with a project. From this experience, I learned to become independent and how to lead. 

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

My tips to my colleagues in my industry are that if you don’t want to burn out – take some time to do what you love. Whether that’s spending time with your family, friends, or working out- use that time to be free. After, you have to haul your ass back to work!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

My mother. She taught me a lot in investments, and about client services. She is the ultimate reason why I started in investment management. She was the first person to tell me, “Son, you must find a way to let the money work for you, not the other way around”. 

After when she spoke, I began working on how to make passive income, and continue to grow my future investments.

How have you used your success to bring goodness to the world? 

I am highly devoted to my temple. I participate with giving alms, helping the Buddhist and other religious communities through donations, and community services.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

“In the development phase, don’t forget stability. When there’s stability, don’t forget about development”

How can our readers follow you on social media? 

Instagram: bounyadej 

Facebook: Bounyadej

Q LinkedIn: Bounyadej Sananikone

WeChat: sananikoneq

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