Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
My parents are real estate agents in Southern California. When I was going to college, they asked me to set up an email marketing campaign for them—which no one was really doing at the time. I spent the summer putting a primitive (by today’s standards) content marketing program together. Within 12 months, their business had doubled while their advertising expenses reduced $100,000. As their friends and colleagues found out, my phone started ringing off the hook with agents asking me to do the same for them. Over the years, the email turned into websites, websites to e-commerce, and e-commerce into global commerce.
Can you share the most interesting story that happened to you since you started doing this?
In 2016, one of our e-commerce stores came up with the idea of a Millennial Nativity Set. Basically, it’s a traditional nativity set, but where Jesus is taking a selfie with Mary, the wise men are on segways carrying Amazon boxes—that kind of thing. It was just an offbeat product that we would’ve been happy to sell a few hundred. Someone on Reddit caught wind of it, and suddenly it was national news. We spent the next 2 weeks touring morning shows and fending off criticism from offended Christians (and also selling thousands of nativity sets).
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Go to the gym often. So much of what we describe as burnout is a physical process. Getting in touch with your body and feeling confident in your own skin makes it easier to manage psychological and emotional stress. It’s also nice to know that no matter how hard or demoralizing a day is, you can finish with a tangible physical victory.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
My dad encouraged me from an early age to develop my leadership skills. When I was a kid, I wanted to be a professional baseball player more than anything. My dad (and everyone else) could see easily what I couldn’t—I had no chance of becoming a professional baseball player. But, my dad would often remind me that I would make an excellent coach. I think he saw early on that I had a more promising future leading organizations than playing baseball. He gave me an infinite budget to buy leadership books as a kid (as long as I read them), and I used that to develop an early love of learning and leading.
How have you used your success to bring goodness to the world?
My companies have engineered a number of charitable initiatives, and I’m proud of all of them, but I’m most proud of how people heal and grow at our company and bring that home to their families and communities. I’ve had a number of employees tell me they didn’t realize how stressed out and depressed they were in their previous job until working a job they loved for a while.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
I try to instill the methodology of “fight like you’re right, listen like you’re wrong” at each of my companies. That’s always been a powerful principle for me and I find teams that fight well and listen well usually perform well.
How can our readers follow you on social media?
Instagram. also on twitter, but not really active anymore. twitter.com/caseywright