Kristal Hierco Reyes (@pure_jus_kristal_ph)


Kristal Hierco Reyes is the Founder and CEO of Pure Jus, a company that aims to promote clean eating and a healthy lifestyle. She is based in the Philippines and recently celebrated six successful years of her business. Kristal started Pure Jus because she is a health enthusiast who is committed to finding natural ways to detoxify the body and combined her passion with her love of sharing what she is passionate about with other people. She has always had an aptitude for marketing and selling, so starting this business was right up her alley.

Pure Jus was founded in 2014 by Kristal after lots of hard work. In mid-2013, Kristal made a personal effort to lead a healthier and more nourishing life through exercising and juicing. This decision of hers completely changed her inside and out, she lost weight, her skin became visibly clearer, her eyes brighter and she felt more energetic than ever. Her family and friends noticed these changes in her and were so impressed with the techniques that they started asking her to share her secrets to success and guide them. Upon their encouragement, she decided to share her story with the world and turn her passion into a business, Pure Jus. 


Pure Jus to this date, continues to promote healthy lifestyle choices by offering the most nutritious and delicious juices. They offer a wide range of products where each one of their blends is personally tried and tested by Kristal herself to ensure the very best results for the customers. Their drinks are made from the finest and freshest, organic fruits and vegetables which means that quality is always guaranteed. They contain no added sugars, preservatives or fillers and use state-of-the-art cold-press juicers to retain the nutrients and vital enzymes found in the fruits and veggies. The juices are then bottled, sealed and shipped fresh for the customers daily. Through sheer dedication and commitment to her art, over the past six years, Kristal has managed to grow the company substantially. The brand has hundreds of loyal customers who swear by their products and have testified to how much they have benefitted from consuming the company’s blends and doing their detox programs. Pure Jus has also been featured twice in the Lifestyle section of the Philippine Daily Inquirer.

However, like most businesses, they too have had their fair share of struggles. Only a few weeks ago, Pure Jus had their main Instagram account hacked and lost their enormous followers. Kristal was extremely heartbroken as she had lost all the tangible evidence of the progress her and her brand had made since 2014, and even some of the clients that had been following her throughout the years, but she persevered. She did not let the haters get to her so she restarted her page and is building her social media presence back up. She is working extra hard on securing her page even more so that such a breach never occurs again.

Kristal has an extremely active presence on social media and is incredibly popular on various social media platforms. She can be found on Instagram under the handle @pure_jus_kristal_ph, where they currently have more than twenty-three thousand followers despite having to change their profile recently. On social media, Kristal often shares various product details, benefits of juice cleansing as well as tips and tricks for her followers who want to eat cleaner. Stellar customer feedback and reviews can also be found on their page as well as numerous success stories of clients. Kristal is very friendly and incredibly responsive to her followers. More information about the brand can be found on their website Kristal hopes to share her passion and knowledge for juicing with even more people and is hence also working on a YouTube channel currently.

After the immeasurable success of Pure Jus, Kristal now plans on branching out newer items for trade and retail under her company KDPJ enterprises. Given her passion, dedication and commitment to her craft, it is easy to see that Kristal is bound to find success in whatever venture she pursues next.

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