Interview with Neat (


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

I have always wanted to find luxury storage products to buy for my own use, nevertheless, everything I found online or in shops were extremely cheap quality and never lasts. I started executing my designs for my own use, then I said to myself why not launch a brand that is luxurious and every woman would benefit from it. This is how it all started.

Can you share the most interesting story that happened to you since you started doing this? 

Launching a brand is not easy, I knew I needed time and I’ve put my whole dedication and energy for that. The most interesting stories were having people and clients calling and texting me worldwide, some to become partners, others to collaborate, others just to show appreciation. A famous makeup artist posted about my products, that was an unforgettable moment. 

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

The only two tips I can really give is being Patient” everything takes time”, and Dedication + Consistency ( we all face ups and downs, that doesn’t mean that things won’t work out).

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

I am a mother of 4 boys, the ones who truly believed in me and held my hand when I felt that at some point down. I never had any other support but from them, so I never wanted to fail them and this is what really pushed me to keep moving on. I still have a long way to go, but I’m taking things one step at a time. 

I remember one day I wasn’t in my shoe at all, I felt that I’m investing a lot and not getting the results I deserve, giving all my energy, staying sleepless nights, taking photos, measurements, thinking, and multitasking and more.

That day, I decided to stop and my elder son came and said to me ” Mom if I have learned one thing from you it is to love what you do, enjoy it, be patient, and believe in yourself. That moment I felt that I was given the biggest boost ever, I felt proud and I had to keep doing everything needed because if I didn’t my sons might face the same issues in the future, and act the same as I did. So I had no place for failure. I have no other choice but to be an example. 

How have you used your success to bring goodness to the world? 

I am a believer that goodness is a must, just like the air that we breathe. I have uncountable blessings (one of them is health as I am a breast cancer survivor). I do not like to talk about the things I do because it will make me feel that I am doing it for the credit and this is the last thing I would want. If I want to talk professionally, I am changing the game of makeup displays, whether it has to do with quality, designs, and more. It is something I saw in every client’s face and feedback. I take care of every single detail, dimensions, packaging, and now I have teamed up with Swarovski to launch and uplift my brand to a whole new level. 

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

“Do not let your difficulties fill you with anxiety, after all, it is only in the darkest nights that stars shine more brightly.”

How can our readers follow you on social media? 

I don’t think I quite get the question, but if they’re looking for luxury, then is the choice.

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