Interview with Asiya Sulthana Nasir (@mamabasic)


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

Whilst I was pregnant with my first child, I had no idea what I was doing or why I didn’t feel amazing like the other mothers I read or saw Instagram posts about. Everyone was so serious and un-relatable, therefore I started blogging my own journey, but keeping it real with a comedy angle. Soon after giving birth, I moved from the UK to Dubai, and that’s when my blog and Instagram picked up. I wrote about being an expat moving to a different country where I didn’t know anyone. I suffered on my own with anxiety and homesickness, I found it hard to make friends, so my comedic posts used to keep me laughing. I was then approached by EWmums to be one of the hosts for mother mornings, where Dubai Mothers can come together at a specific location, to chat, and make friends. This was how I positively impacted parents and helped many expats build a social circle.

Since then my blog and Instagram have grown and I receive messages from parents thanking me for being relatable and a pinnacle of aid towards their own difficulties. I aim to be real, make people laugh, and be helpful. I have since become a figure of importance within the community of parents around the UAE.

Can you share the most interesting story that happened to you since you started doing this? 

I attended an event at Versace Hotel, Dubai, in support of breast cancer awareness month, where I filmed a short video with a camera crew that was present speaking to everyone about the importance of getting checked and spreading awareness. A few days later, many of my followers messaged me about how lovely it is to see my face on the TV and I was so confused. After photos and screenshots where sent to me, I realized, my video was actually aired on the popular Indian Television channel, Zee TV.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

Don’t get consumed into other people and what they are doing on their social media platform. A picture-perfect life is hard to come by so be true to who you are and keep going.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

My friend Zainab, who is also a parent and a lifestyle blogger. She’s helped me by introducing me to some talented and amazing people here in UAE, which has helped grow my network. She believes in my uniqueness within the Dubai media community and agrees, keeping it real and hilarious, is my trademark.

How have you used your success to bring goodness to the world? 

Through this journey, I have helped parents understand and recognize their feelings, stressors, and mental health, as I have a university degree in Psychology. I have used my skills to aid and advise people through motivational speeches at universities and across platforms. I strike up relatable topics and questions on my stories, whilst sharing my own experiences as a mother of 3.

I have helped many expat mothers become more social through motherhood events held by myself.

I have helped parents gain a variety of perks at new venues around the UAE, find things to do with their children, and share any helpful information that is useful.

I have taken part in charity projects such as cooking, packing, and distributing food to people who need, and through documenting it on my social media, I influenced a few people to join in and lend a helping hand. I am also a part of a charity run by my In-Laws which aids those who have lost limbs in poorer regions around the world.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

Laughing is the best form of therapy.

How can our readers follow you on social media? 

Instagram: @mamabasic

Twitter: @mamabasic

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