Interview with Yorki Fernandez (@yorkifer)

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Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

It’s a pleasure to be here, thank you for having me. Since I was a young kid I’ve been fascinated with the art of performing. It wasn’t till I was 14 years old that I won a talent show for my raping skills and I realized this was the life I wanted. Since 14 years old I have made music the priority of my life and I haven’t stopped since.

Can you share the most interesting story that happened to you since you started doing this? 

I have so many I don’t know where to start. I would have to say the most interesting moment or most memorable I’ve had in my career was my very first professional performance. I was performing at an outdoor festival that we had been preparing for 2 months. Between practicing dance moves and breathing consumed most of the time of practice. We prepared and had all logistics of the performance to the T. The only interesting thing was that once I got on stage the mic was not working so I had to perform my very first song acapella with the audience, although it turned out to be great I was so nervous in the process. Good times!

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

The music business is very cut-throat. I would recommend to any artist that’s starting out to have a strong team and to learn the process of income through the music. You can be the number one artist in the world but if you’re not surrounded by the correct people and you don’t know your business the hot space will very rapidly come to an end.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

Great question! I honestly believe without my team I would not be anything. The most important person in my team is JP without a doubt. The most memorable story I have about JP is our very first music video together, our video director was out with the flu and couldn’t make it to the shooting. JP had to put together the entire video shoot and direct it without ever doing it before on a 6-hour notice. The video directed ended up getting the most views out of all our videos it’s up north of 3m views now.

How have you used your success to bring goodness to the world? 

The higher I get in my career as a musician the more I realize that there is nothing more satisfying than giving back to the generation that’s coming behind. I started a free workshop that I do online with several peers in the industry to give information to an upcoming artist on how to have their business together to help maximize their success.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

What’s yours will always be yours. There was a time that I was disappointed in the music business and I was told I would never make it. I gave up and went on to fulfill a career in another field. The interesting thing about I went into banking and little did I know that through my career in banking I would meet JP and he would bring me back into the studio and my career took off like I would have never imagined.

How can our readers follow you on social media? 

Yes, the readers can find me on Instagram @yorkifer and on my YouTube channel Yorkifer.

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