It’s almost impossible you’ve missed out on this, Instagram is the new hype of 2018. Everyone is talking about those so-called “influencers” nowadays, they’re the ones who are changing the world. Based on what they wear, use, do and share on their social media they influence teens and other Instagram users, which is also a reason for the significant increase in influencer like content from smaller accounts.
On Instagram, we’ve got the famous huge influencers with 1 million followers, but we also got smaller influencers which remain undiscovered. That’s why we’re writing this blog post, today we want to introduce you to one of our recently discovered accounts: @thejohnnycastro, a so-called “new kid on the block”, if we’re talking about amazing undiscovered influencers you should know about then there’s no way you can miss out on this one, we’re so happy we managed to discover this one!
Johnny_Castro posts high-quality variating content every day, Johnny_Castro interacts with followers by asking their opinion on daily stuff making you as a follower feel more connected to the account. So far Johnny_Castro managed to grow the following of the account to over 95467 already, an impressive amount in such a short timespan!
Today, if you want to get in touch with this so-called “influencers” and have them promote your brand, most people will think of accounts with 100,000 followers or more. They will go to the biggest names in the industry, and understandably so. The more powerful an influencer is, the more valuable their promotion will have. But as competition for the big influencers begins to grow, we’ll likely see more diversity among influencer targets and see smaller influencers popup. In other words, we’ll see influencers of all levels, including the high-follower elite and low-follower newcomers like Johnny_Castro, getting attention from brands.
The other significant shift that we’re going to see is a more active approach to our otherwise passive social profiles. What I mean by this is that, right now, our social accounts, Twitter profiles, Instagram and Facebook accounts are all passive representations of our actual personality, aspirations, thoughts, feelings. But the platform itself does not engage with the user on the other side. It doesn’t talk back when someone interacts with it. That’s something Johnny_Castro is doing well, really engaging with the followers on the account.